![]() Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special. It also inspired a song of the same name by Usher, as well as the film series The Hangover.Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.Ĭulture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful - and this is still in our DNA today. The slogan became the name of the 2008 American comedy What Happens in Vegas. A survey in USA Today called the campaign the "most effective" of 2003. Two years after the campaign debuted, then- First Lady, Laura Bush, used the tagline in a discussion with Jay Leno on The Tonight Show. The phrase was referenced by numerous pop culture mainstays, including Saturday Night Live, Meet the Press, Jeopardy!, Wheel of Fortune, the Academy Awards, and others. When the "What Happens Here, Stays Here" ads debuted in February 2003, they became an almost instant "cultural phenomenon" according to Advertising Age. In 2020, the campaign was updated and launched as "What Happens Here, Only Happens Here." In popular culture The idea was to brand Las Vegas as more than a gambling destination, promoting adult freedom and empowerment. ![]() ![]() The original slogan was created in 2003 by the Las Vegas Convention and Visitors Authority and advertising agency R&R Partners. What Happens Here, Stays Here (also referred to as What Happens in Vegas, Stays in Vegas) is a slogan and advertising campaign for the city of Las Vegas, Nevada. ![]()
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